- S – Substitute: What can be replaced?
- C – Combine: What can be merged to add value?
- A – Adapt: What can be borrowed from other fields?
- M – Modify: What can be changed, magnified, or minimized?
- P – Put to Other Use: How else can it be used?
- E – Eliminate: What can be removed or simplified?
- R – Reverse/Rearrange: What can be flipped or reordered?
Tip: Apply each step to your product, service, or process to uncover fresh solutions.